2009年10月30日星期五

第一大報

今個月本地報紙都有幾個開心消息,幾分今年初減左薪嘅報紙、好似係SCMP,蘋果同星島都答應會重新回復舊薪。

對傳媒真係紓一口氣,回復返舊人工,至少證明經營有再差落去,廣告開始肯返番嚟。

不過唔係每一分報章都做到,唔少報紙發行量出現變化,同樣情況喺美國一樣,大報排名出現左大執位。

咁全美第一大報係邊分?

大贏家係你同我每日都必睇嘅Wall Street Journal!

財經報章居然可以由Wall Street 走到 Main Street,仲超出左傳統大報USA Today同紐約時報,唔通真係股市升、美國人開始尋迷炒股貼士!

一部分啦! 不過部分肯定係要歸功梅鐸嘅經營方針。

截至9月底半年,發行公信會統計,美國379分大報發行量整體下降一成一,跌幅係十年嚟最大,顯示報業面臨更嚴峻經營環境。其中,之前十年排名一直喺首位嘅USA Today,發行量大跌一成七,部分原因要歸疚旅遊業受壓,令USA Today傳統銷售到酒店嘅強項失色。

反而華爾街日報就首次超越USA Today,成為全美唯一一分銷量超過二百萬分報章,係頭十大報之中,銷量唯一有得升報章。

拆細啲睇,華爾街日報每日印刷嘅發行量,實際只有一百六十萬分,按年都係要跌百分之二,主要係梅鐸減少左賣報到低收入嘅學校同社區,反而較著一年前著意開拓嘅網上訂閱,先至可以令華爾街日報跑贏同業。

因此可以再次證明梅鐸眼光獨到,兩年前排除萬難買入華報,當時被批評買貴貨,點之最後反而因為華爾街日報嘅網上經營模式,令到成個新聞集團受惠。

成皇敗寇,USA Today七月時候已經裁員過千人,而紐約時報喺廣告收入大跌三成下,呢個月都繼續裁員一百人,由微知著,整體經濟根本感受唔到復蘇好處。

所以我都鐘意經濟學人今期個題目:A joyless recovery!

2 則留言:

匿名 說...

Dear Moneycafe/ Cable Finance,
Please seriously double-check the accuracy of your reports before broadcasting to the public. I am referring this to a news report based on the result of the Bloomberg global poll on the ranking of international financial centres.
It was mentioned in one of the Bloomberg's programme (should be on the Friday morning on Bloomberg) that Hong Kong was in fact NOT listed as an option for the poll. So it's certainly not accurate to compare the uprising status of Shanghai in the global financial market is threatening Hong Kong simply basing on that Bloomberg's poll. Please pay more attention to the other international financial channels during the trading hours, instead of simply referring to reports from the internet, or in other cases from the bloomberg terminal. It is also noted that the Bloomberg Asia Headquarter in Hong Kong also monitors a local financial news channel during the Hong Kong trading hours, which is the one starts with the N word.

Thanks.

匿名 說...

It seems to me that your article does not have a proper proof reader. The Chinese appeared to be very careless sometimes. For example 點之 should be 點知. 成皇敗寇 better to be 成王敗寇.